It is seattle absolutely hotel clear that airlines do not have the ability to drive consumers to channels reservation which the airlines, seattle rather than consumers, prefer. If one or more airlines attempted to do so, the others hotel and reservation would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through seattle each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable hotel to reservation money-losing in an instant. Airlines scrap for every last passenger because they have to.

Most customers most of the time will find lower fares, not because of web fares, seattle and not because we will have access to fares that other channels (CRS''s and the sites and agents that rely on them) do not have access to, but because we will do a better job of searching the fares everyone has access to. This will be because hotel we have opted to do what the others have not, which is invest in new technology reservation computers able to do far bigger seattle searches, using search software that that was independently developed and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that hotel we come up with a better fare, it will not be because we had access to any fare that its competitor did not. It will be because we did a more comprehensive and unbiased search of all the fare and reservation schedule possibilities that are available to all channels.