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It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do orlando so, the others would increase their hotel and cheap market orlando share by appealing to those same consumers through the channel those hotel consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive cheap and as attractive as it can possibly be through each channel to the consumers that prefer orlando and hotel that channel. This is cheap a reality that orlando grows ultimately out hotel of the fact that the airline business is cheap a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.