Serious mischaracterizations orlando have been area made about us and the issue of who will have access to what fares. Some of those mischaracterizations have been based on simple hotel ignorance, but others have clearly orlando been part of a concerted effort by us competitors to use misinformation to prevent us from offering new competition to them and new choice to consumers. There is no agreement by which any airline would be precluded from making any fare it chose area available through hotel any retail channel it chose. Airlines for 2 decades have been like any other business in America, in that they can decide what they want to charge and where they want orlando to sell their product. And that remains true under the our agreements. Each and every airline, no matter what kind of participation it has, will be free to decide individually what fares it offers and whether or not to offer them through any other outlet.

It is absolutely clear that airlines do not have the ability to drive consumers to channels which area the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No hotel airline can afford to be anything other than as competitive and as attractive orlando as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from area profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

Most customers most of the time will find lower fares, hotel not because of web fares, and not because we will have access to fares that other channels (CRS''s and the sites and agents orlando that rely on them) do not have access to, but because we will do a better job of searching the fares everyone has access to. This will be because we have opted to do what the others have not, which is invest in new technology computers able to do far bigger searches, using search software that that was independently developed and is designed to search all area fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come up with a better fare, it will not be because we had hotel access to any fare that its orlando competitor did not. It will be because we did a more comprehensive area and unbiased search of all the fare hotel and schedule possibilities that are available to all channels.