It is absolutely clear that airlines do not have the ability to drive hotel consumers to channels suites which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those Atlanta same consumers through the channel those consumers prefer. No airline can afford to turn its back on any hotel subgroup of consumers. No airline can afford to be anything other suites than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost Atlanta and hotel even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

A user-friendly search engine with the most current information suites ... the engine is easy to use, and the results are ranked with the lowest fares first. Travel sites are proliferating on the Web like strip malls in suburbia, but there''s one whose name you should remember. Expected to reinvent the online Atlanta fare-finding wheel when it launches in hotel June. It aims to search suites every available flight combination for travelers, giving Atlanta them the choice of cut-rate fares, fewest legs on a trip and most convenient hotel departure times. This could radically alter an suites industry in which customers surf numerous sites before making a purchase.

Serious mischaracterizations have been made about us and the issue of who will have Atlanta access to what fares. Some of those mischaracterizations have been based on simple ignorance, but others have clearly been part of a concerted effort by us competitors to use misinformation hotel to prevent us from offering new competition to them and new choice to consumers. There is no agreement by which any airline would be precluded from making any fare it chose available through any retail channel it chose. Airlines for 2 decades have been like any other business in America, in that they suites can decide what they want to charge and where they want to sell their product. And that remains true under the our agreements. Each and every airline, no matter what kind of participation it has, will be free to decide individually what fares it offers and whether or not to Atlanta offer them through any other outlet.