It is absolutely clear that airlines do not have the ability to drive consumers to channels which econo the airlines, lodge and hotel rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back econo on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it lodge can possibly be through each channel hotel to the consumers that prefer that channel. This is a reality that grows ultimately out econo of the fact that the airline business is a very low margin business - any airline that lost even a small group lodge of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

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