Most downtown customers most of the time will find lower fares, not because of web fares, and not because we will have access to fares that other channels (CRS''s and the sites and agents that rely on them) do not have access to, fort but worth because we will do a better job of searching the fares everyone has access to. This will hotel be because we have opted to do what the others have not, which is invest in new technology computers able to do far bigger searches, using search software that that was independently developed downtown and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on fort seat availability. worth It is expected that more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did not. It will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.

Most customers most of the hotel time will find lower fares, not because of web fares, and not because we will have downtown access to fares that other channels (CRS''s and the sites and agents that rely on them) do not have access to, but because fort and worth we will do a better job of searching the fares everyone has access to. This will be because we have opted to do what the others have not, hotel which is invest in new technology computers downtown able to do far bigger searches, using search software that that was fort independently worth developed and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did not. It hotel will be because we did a more comprehensive and unbiased search of all downtown the fare and schedule possibilities that are available to all channels.

It is absolutely clear that airlines do not have fort the ability worth to drive consumers to channels which the airlines, rather than consumers, prefer. hotel If one or more airlines attempted to do downtown so, the others would increase fort their market share by appealing to those same worth consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other hotel than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. downtown This is a reality that grows ultimately fort out of the fact that the airline business worth is a very low margin business - any airline that hotel lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.