Most customers most of the time will find buffalo lower fares, not because of web fares, and not because we will have access to fares that other channels (CRS''s and the sites and agents that rely on them) do not have access to, but because we will do a ny better hotel job of searching the fares everyone has access to. This will be because we have opted to do what the others have not, which is invest in new technology computers able to do far bigger searches, using search software that that was independently buffalo developed and is designed ny to search all fare and schedule possibilities comprehensively hotel and without bias, and in telecommunications buffalo capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did not. It will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.

It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, ny rather than consumers, hotel prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. buffalo This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because ny they have to.

Most airlines today choose to make web fares available only on their own websites, because these fares are so low it would be uneconomic to hotel offer them through the higher buffalo cost ny channels. (It is, in fact, very common throughout the retailing world for stores or hotel catalogs to buffalo also have a website, and for that website to offer a few prices that are below the prices charged for the same goods in the store or ny the catalog.) However whether an airline chooses to make its web fares available through hotel CRS''s to travel agents and the websites that rely on CRS''s is strictly an individual airline decision, and will remain so once Orbitz is up and running. Several third party websites (such as intellitrip.com) today take web fares from various airline websites (which they can do, because nothing is more public than a website) and display them in one place for their customers. And of course travel agents can book web fares off an airline''s website for a customer if they wish (although whether they get a commission on that booking is up to the individual airline).