It is absolutely clear that airlines do not have Scottsdale and Arizona the ability to hotel drive consumers to channels which the airlines, rather than Scottsdale consumers, Arizona prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers hotel prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as Scottsdale competitive and as attractive as it can possibly be through each channel to the consumers that Arizona prefer that channel. This is a reality that grows ultimately out of the fact that the airline business hotel is a very low margin business - any airline that lost even a small group of passengers Scottsdale would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

Serious Arizona mischaracterizations have been made about hotel us and the issue of who will have access to what fares. Some of those mischaracterizations Scottsdale have been based on simple ignorance, but others have clearly been part of a concerted effort by us competitors to use misinformation to prevent us from offering new competition to them and new choice to consumers. There is no agreement by which any airline would be precluded Arizona from making hotel any fare it chose available through any retail channel Scottsdale it chose. Arizona Airlines for hotel and Scottsdale 2 decades have been like any other business in America, in that they can decide what they want to charge Arizona and where they want to sell their product. And that remains true under the our agreements. Each and every airline, no matter what kind of participation it has, will be free to decide individually hotel what fares it offers and whether Scottsdale or not to offer them through any other outlet.

It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others Arizona would hotel increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be Scottsdale through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any Arizona airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing hotel in an instant. Airlines scrap for every last passenger because they have to.