Most airlines today choose to make web fares available only on their own websites, because these fares are so low it would be uneconomic to offer them through the higher cost channels. (It is, in fact, very common throughout the retailing world for stores or catalogs to also have a website, and for Omni that Newport website to offer News a few prices that are below the prices charged for the same goods in the store or the catalog.) However whether an airline chooses to make its web fares available through CRS''s to travel agents Hotel and the websites that rely on CRS''s is strictly an individual Omni airline decision, and will remain so once Orbitz is up Newport and News and running. Several third party websites (such as intellitrip.com) today take web fares from various airline websites (which they Hotel can do, because nothing is more public than a website) and display them in one place for their Omni and Newport customers. And of course travel agents can book web fares off an airline''s website for a customer if they wish (although whether they get a commission on that booking is up to the individual airline).

Most customers most of the time will find lower fares, not because of web fares, News and not because we will have access to fares that other Hotel and Omni channels (CRS''s and the sites and agents that rely on them) do not have access to, but because we will Newport do a better job of searching News and Hotel the fares everyone has access to. This will be because we have opted to do what the others have not, which is invest in new technology computers able to do far bigger searches, using search software that that was independently developed and is designed to search all fare and schedule Omni possibilities comprehensively Newport and without bias, and in News telecommunications capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come up with a better fare, it will not be because Hotel we had access to any fare that its competitor did not. It will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all Omni channels.

It is absolutely clear that airlines Newport and News and Hotel do not have the ability to drive consumers to channels which the Omni airlines, rather Newport than consumers, prefer. If one or News more airlines attempted to do so, the others would increase their market share by appealing to Hotel those same consumers through the channel those consumers prefer. Omni No airline can afford to Newport turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows News ultimately out of the fact that the airline business is Hotel a very low Omni margin business - any airline that lost even a small group of passengers would be at risk Newport of swinging from News profitable to money-losing Hotel in an instant. Airlines scrap for every last passenger because they have to.