It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would Old increase their market share by appealing to those same consumers through the channel those consumers prefer. Town No airline can afford to Plaza turn its back on any subgroup of consumers. No airline Hotel can afford to be anything other than Old as competitive and as attractive as it can possibly be through each Town channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of Plaza passengers would be at risk of swinging from profitable Hotel to money-losing in an instant. Airlines scrap Old for every last passenger Town because they have to.

Most customers Plaza most of the time will find lower fares, not because of web fares, and not because we will have access to fares that other channels (CRS''s and the sites and agents Hotel that rely on them) do not have access to, but because we will do a better job of searching the fares everyone has access to. This will be because we have opted to do what the Old others have not, which is invest Town in new technology computers able to do far Plaza bigger searches, using search software that that was independently developed and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications Hotel capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come Old up with a better fare, it will not be because we had access to any fare that its competitor Town did not. It will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.

We will provide Plaza consumers with a complete selection of all available Hotel airfares and travel itineraries. We have developed cutting edge technology to deliver Old these options to the consumer and promises to offer the lowest prices anywhere. Town and Plaza Our business plan is ambitious. Instead of relying on traditional computer reservation systems, We are building our own search technology. We plan to give users access to every airline fare, including those available only on the Internet. Travelers will be able to search for flights Hotel that leave from alternate airports, within 25 or more miles from their primary airport. Or they could choose alternate dates and see whether leaving a day later or earlier could yield substantial savings.