It Best is Western absolutely clear that airlines do not have the ability Sunset to Plaza drive consumers to channels Hotel which Best the airlines, rather Western than consumers, Sunset prefer. If one or more airlines attempted to do so, the others Plaza would increase Hotel their market share by appealing to those Best same consumers through the channel those consumers prefer. No airline can afford to turn its Western back on any subgroup of consumers. No airline can afford Sunset to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that Plaza channel. This is a reality that grows ultimately out of the fact that the airline business is a very Hotel low margin business - any airline that lost even a small Best group of passengers would be at risk of swinging from profitable to money-losing Western in an instant. Airlines Sunset scrap for every last passenger Plaza because they have to.

We will provide consumers with a complete selection of all available airfares and travel itineraries. We have developed cutting edge technology to deliver Hotel and Best these options to the consumer and promises Western to offer the Sunset lowest prices anywhere. Our business plan is ambitious. Instead of relying on traditional computer reservation systems, We are building Plaza our own search Hotel technology. We plan to give users access to every airline fare, Best including Western those available only on the Internet. Travelers will be able to search for flights Sunset that Plaza leave from alternate airports, within 25 or more miles from their primary airport. Hotel and Best and Western Or they could choose alternate dates and see whether Sunset leaving a day later or earlier could yield substantial savings.

Most airlines today choose to make web fares available only on their own websites, because these fares Plaza are so low it would be uneconomic to offer them through the higher cost channels. (It is, in fact, very common Hotel throughout the retailing world for stores or catalogs to also have a website, and for that website to offer a few Best prices that are below the prices charged for the same goods in the store or the catalog.) However Western whether an airline chooses to make its web fares available through CRS''s to travel agents and the websites Sunset that Plaza rely on CRS''s is strictly an individual airline Hotel decision, Best and will remain so once Orbitz is up and running. Several third party websites Western (such as intellitrip.com) today take web fares from Sunset various airline websites (which they can do, because nothing is more public than a website) and display them in one place for their customers. And of course travel agents Plaza can book web fares off an airline''s website Hotel for a customer if they wish (although whether they get a commission on that booking is up to the individual airline).