What does this site have that other online travel sites don''t? Actually, it''s not what the site has, but rather what it does. The heart and soul is actually a fare search engine with Best state-of-the-art technology to find and book fares. And consistently displayed Western more fares from more airlines than its competitors. It''s apparent that the consumer will have a new and improved way to book online travel that not only shows more choices but also steps up the competition Sunrise for the rest of the online travel booking services to improve their product a definite win-win for travelers. Backed by a $50 million investment and boasting powerful technology Hotel that helps do-it-yourself Best travelers find and sort airfares more quickly than Western anything else on the market, we generated plenty of buzz from the moment the then-unnamed concept was announced in November 1999.

Most customers most of the time will find lower fares, not Sunrise because of web fares, and not because we will have access Hotel and Best to fares that other channels (CRS''s Western and the sites and agents that rely on them) do not have access to, but because we will do a better job of searching the fares everyone Sunrise has access to. This will be because we have Hotel opted to do what the others have not, which is invest in new technology computers able to do far bigger searches, using search software that Best and Western that was independently Sunrise developed and Hotel is designed to search all fare and Best schedule possibilities comprehensively and without bias, and in telecommunications Western capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come up with a Sunrise better fare, it will not be because we had access to any fare that its competitor did not. It will be because Hotel we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.